© 2017 by PLUGN Marketing.

November 3, 2017

In the consumer economy taste is not the criterion in the marketing of expensive soft drinks; usability is not the primary criterion in the marketing of home and office appliances.We are surrounded with objects of desire, not objects of use.

Words well said by Donald N...

September 18, 2017

How often we wonder about how we can make our world a better place? And if not for us;maybe our children and the generations that are to follow. We get hassled over not being able to make much of a difference. Well, as Aesop said, that even the smallest act of kindness...

August 18, 2017

“The bad news is time flies. The good news is you're the pilot” said renowned motivation and performance coach Michael Altschuler. Most of us are guilty to the statement that ‘I do not have time’. How paradoxical that this statement holds water even as we approach the...

August 11, 2017

The set of people born in the 60’s and 70’s are a unique set. They were the last generation to listen to their parents and the first to listen to their children.

But the generation born in the late 80’s and 90’s and those in the second millennia are a unique breed. They...

August 9, 2017

A Time Zone is a region on Earth, more or less bounded by lines of longitude that has a uniform, legally mandated standard time. Nobody understands that better than the executive on the perennial trot. Mark Zuckerberg oft said “Whenever I go to a new city, in order to...

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Attitudinal Shifts - the Indian Consumer

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